Apple & IBM Partner Up

Apple and IBM just announced a massive partnership that can give Apple a major advantage in the business market. The new partnership will entail IBM creating more than 100 apps that tap into IBM's services including device management, security, analytics and mobile integration exclusively for iPhones and iPads and selling them to their clients worldwide. In return, Apple will provide 24/7 AppleCare support for IBM's enterprise customers. Ultimately, IBM currently doesn't have a strong mobile presence in enterprise, so teaming up with Apple provides a major incentive for customers to choose iOS and IBM.

The partnership will also put pressure on Microsoft who has been making a serious push into cloud and mobile services for enterprise and previous industry leader, BlackBerry whom has been fighting to regain its title after years of declining profits.

UPDATE: Apple Press Info