Apple's Mysterious White Building Is A Catwalk

Chris Matyszczyk, CNET:

I had been stimulated, you see, by news today that fashion bloggers and style poserati had been invited to shimmy along Apple's red carpet for the launch event Tuesday.

My mind whirred uncontrollably. First, I considered the strange white cube that Apple has built near its campus. Guarded by stern security, this edifice reminded me a little of my days in New York. I lived near Bryant Park, which enjoyed New York Fashion Week's adornment of a vast tent.

So the idea struck me: In that white box will be an Apple catwalk.

That's probably it. It makes perfect sense.